The logo is the face of the company. It is the visual identity of your brand and the key element that people will learn more promotion material. There are many factors such as colors, fonts, styles and shapes will psychologically affect the audience’s perception of your brand or services.
The design of a logo might seem a simple task. However, practically, it is a reasonably tricky work in which several questions must be taken into consideration. The most essential thing is that your logo communicates the message of your brand and has a style that suits it, so it will be easier for people to make a connection with your product and brand.
If you are new to start your business and to look to get the corporate logo, it is better to get advice from professional designers or designing studio. But if you have the limit budget, you can resort to the easy-to-use and free or small fee online logo making the application. To use this kind of services to design your logo. Then you can learn the 5 tips so that the design of your logo is unique.
Let’s look no further, check out this guideline for you to design your logo effortless.
Make a comprehensive of your brand
Before starting your logo design, you should have a broad overview of the brand, such as, the target customers, the message that you want to convey to the public, the product you provide or service you sell, etc. Only then can the brand logo communicate the ideas accurately and it would better to lift the conversion rate and achieve your marketing goal.
Make good use of color
Each color has its different meaning and implication. So it is essential to learn the psychological effect of color and all the uses you can give to each one. Do not limit yourself to solid colors, for the fashion and kid-related industry, using gradient colors would be a quite worth try.
The importance of typography
Though color could affect the audience view of the logo and brand, the crucial of the font should not be ignored. The typeface, depending on the thinness, straight, square or round, bold, italic or size, will have different meanings in your logo. Remember that a logo consists of icons and text (if you are going to design a text-icon combined logo). Therefore, you must create a balance between the two to work your logo.
Make the logo versatile.
This is important to keep this tip in practice. To use vector image would make your logo in a great effect when applying to the most common promotion material, like website header, T-shirt, Email signature, etc.
To get inspiration
Now, you are going to use these tips to design your logo. But, do you have any idea to undergo your logo? To search the famous logo exist already may be a good way. Also, the internet is so powerful and informative. There are massive platforms and websites offer huge stocks of logo design templates and elements for every to use. Besides, have no time and want to manage the task quickly, many excellent online logo makers to help you design it.
In this post, DesignEvo, one of the handy logo creators, is introduced to you as an example to show how this kind of program works.
It provides 10,000+ logo templates and 1millions of icons searchable and hundreds of fonts and shapes.
How does DesignEvo maker works?
- Start from picking the best-suit logo template (to scroll down the categories or enter keywords to match)
- Customize the logotype
Adding icons, editing the fonts and color or setting background
- Preview the logo before download
To check out what your logo applied to the common intermediate is necessary.
Once the logo design is finished, you can update it on your website and social media profile so to attract more traffic exposure. If you have any more tips on making logo, please comment your thought.